Stand Out Story

Winning advertising pitch to BBC



Teams of Students from the Creative Media Course at Oldham College have successfully pitched an advertising idea to a panel from the Ideas Foundation and BBC Radio 1 which will help them promote BBC Radio 1’s Big Weekend Festival which will take place in early summer 2017.

The seven teams pitched their ideas to Pat Walters from the Ideas Foundation, Kelly-Ann Barlow Creative Manager - BBC Radio 1 and Ben Friend Creative Head at BBC Production Pat Walters from the Ideas Foundation said “the project is a pioneering creative education project which aims to teach 13-19 year olds about the creative industries and then gives them an opportunity to have a go at answering a live creative brief from a global company”.

Sarah Webb, Programme Leader at Oldham College organised the event to give students the opportunity to meet and practice presentation skills in front of industry professionals. She said “All the students performed fantastically and I was glad I didn’t have to pick a winner, it was very close and they should all be proud of themselves”. ”They were great ambassadors for the college and the town”.

The winning group were Erica Soares, Heba Al Belazi, Naheed Hafeez and Dominika Zycka who came up with a unique idea that unanimously captured the imagination of the panel.

The winning group from Oldham College travelled to London earlier this week to deliver their pitch to the BBC panel along with other winners from across the UK.

Oldham College students did exceptionally well to have reached this stage and gained recognition for their ideas and effort.

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